Guizhou's cultural heritage takes flight with airborne museum

Crew members showcase unique ethnic minority embroideries. [Photo/ddcpc website]

On Aug 14, passengers aboard China Southern Airlines' CZ3658 flight from Shanghai to Guiyang experienced a unique cultural journey. The flight transformed into an airborne museum showcasing Guizhou's intangible cultural heritage.

This initiative, part of a broader campaign highlighting Guizhou's tourism and cultural appeal, featured flight attendants dressed in traditional Bouyei and Miao attire.

Crew members gift passengers with souvenirs, allowing them to experience the enchanting charm of Guizhou's intangible cultural heritage. [Photo/ddcpc website]

Passengers were treated to live demonstrations of traditional crafts, including Miao embroidery, silver jewelry making, and batik dyeing techniques. The cabin was adorned with elements representing Guizhou's cultural treasures, creating an immersive, high-altitude cultural experience.

This initiative, which runs through August, connects passengers with Guizhou's cultural heritage, blending tourism with tradition and enhancing the region's allure as a world-class travel destination.